Google Ads for Detailing, PPF & Tint Shops
A campaign system built specifically for auto appearance shops service specific structure, high intent keywords, and ad copy that turns searches into booked appointments.
Built around how your customer actually searches
Most agencies run one blanket campaign and hope for the best. We split budgets by intent. High intent Search campaigns for people ready to book, and Performance Max campaigns for discovery and remarketing. Each service gets its own ad group, so ceramic coating ads don't steal budget from PPF inquiries, and window tint traffic doesn't dilute detail lead quality.
- Search campaigns for immediate booking intent
- Performance Max for discovery and retargeting
- Service specific ad groups with controlled budgets
- Geo targeting down to the zip or mile radius
Commercial intent first, everything else second
We don't chase vanity traffic. Keywords are selected around service + location + intent: 'ceramic coating Tampa,' 'PPF installer near me,' 'window tint Orlando.' Broad match is used sparingly and paired with a tight negative keyword list so you stop paying for 'DIY,' 'jobs,' or 'free estimates' that don't convert into booked appointments.
- Service + location + intent keyword themes
- Negative lists updated weekly from search terms
- Match type testing to protect lead quality
- Local modifiers that prioritize your real market
Headlines that sound like a shop owner wrote them
Generic copy doesn't convert in this industry. We write ads that speak the language of the customer: paint protection, ceramic coating, UV rejection, lifetime warranty. Ad copy is built around real offers, clear callouts, and extensions that push phone calls, location visits, and quote requests without sounding like a template.
- Headlines matched to service and offer
- Callout and sitelink extensions for quotes and calls
- Location assets and call extensions for mobile traffic
- A/B testing on value props, not just wording
MONTH TO MONTH: HOW THE FIRST 90 DAYS WORK
No guesswork. Each phase has a clear purpose, and we don't move to scale until the data says it's ready.
Launch & Baseline
We build the account structure, install conversion tracking, connect your CRM or booking system, and launch with a controlled budget. The goal is clean data, not overnight scale.
Optimize & Refine
Search terms are reviewed, negative keywords are tightened, and underperforming ad groups are paused or rebuilt. We also start testing new ad copy and offer angles.
Scale What Works
With conversion data in place, we shift budget toward the campaigns and keywords that drive real bookings. We introduce Performance Max expansion if the data supports it.
Manage & Report
Every two weeks you get a report on what ran, what worked, and what's changing next. We monitor bids, budgets, seasonality, and competitor moves so your account doesn't drift.
- Impressions, clicks, and cost per lead
- Which keywords and ads drove calls or forms
- Budget pacing and what changed
- Next 2 weeks action plan
You get numbers, not just dashboards
Most shop owners don't have time to log into another platform. Every two weeks, we send a clear breakdown of what ran, what worked, and what we're changing next. No jargon, no vanity metrics.
Ready to see how Google Ads could work in your shop?
Book a free strategy call. We'll walk through your current setup, your market, and whether our system is the right fit before you spend a dollar.